Master Degree in Russia
Enrolment for a Master’s Programme "Innovation Marketing Technology” will start in June, 2015. This programme is a complex of experiences of the best MBA Schools in the world (from Singapore to Aston) and traditions of Russian Classical University, which are included in the ranking of the best BRICS universities according to prestigious British expert rating company Quacquarelli Symonds (QS).
The Master students will be familiar with organizing and conducting marketing research, consumer behavior analysis, development of marketing strategies for the organization, effective use of marketing communications, PR and advertising business, marketing budget management, business process optimization, conduct business negotiations with foreign and Russian partners, the implementation of brand management, etc. just 2 years.
"The Programme successfully combines global experience in marketing and promotion, special nature of Russian business. I do recommend!" - Eugene Goldyrev, graduate of Programs BMI, retail sales manager of products of JSC at "Sberbank of Russia", Russia's largest bank.
"You can spend millions of dollars on advertising and remain with nothing. Marketing main objective - to help us earn even more. In modern conditions, the traditional marketing tools don't give the desired effect. Master's Programme "Innovative Marketing Technology" allows our students to see a new business Russia and abroad, obtain current information first hand from experienced practitioners and business internships in Germany, Turkey, America, and most importantly get a unique competitive advantage - an invaluable experience", - says Ksenia Novikova, Ph.D., professor, Head of the Master's programme "Innovative Marketing Technology".
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